Morgan Goodwin Founded a Nonprofit to Help Families Pay Burial Costs After Pregnancy Loss
Morgan Goodwin did not plan to become a public advocate for pregnancy and infant loss. Her work began privately, through lived experience, long before she ever considered speaking publicly about it. What changed was not the loss itself, but the moment she realized how many families were left to navigate grief and financial responsibility at the same time.
“I realized how quickly families are expected to make decisions and cover costs while they are still in shock,” Goodwin said.
That realization became the foundation for The Goodwin Family Project: Hopeful Heart, a nonprofit initiative dedicated to supporting families who have experienced pregnancy loss, infant loss, or stillbirth by providing direct financial assistance for burial and cremation costs.
Identifying the Immediate Gap
Goodwin’s advocacy is rooted in a specific and recurring problem. While conversations around pregnancy loss have become more visible, tangible support often ends where it is most urgently needed. Families are left facing unexpected expenses during moments of acute emotional trauma.
“There is a significant gap in support when it comes to immediate, tangible help,” Goodwin explained. “Many families are navigating emotional devastation alongside financial strain, often in silence.”
The Goodwin Family Project was created to intervene during that moment. The organization focuses on fundraising efforts that allow families to receive financial assistance quickly, without additional barriers or bureaucratic delays.
Choosing to Speak Publicly
A pivotal decision in the growth of Goodwin’s work was her choice to share her own pregnancy loss story publicly. Publishing her book marked a shift from private healing to public advocacy. The decision was intentional and strategic, not performative.
“Choosing transparency over silence transformed my pain into purpose,” she said.
By sharing her experience, Goodwin opened the door to conversations many families felt unable to initiate themselves. The response confirmed what she had already suspected. The need was widespread, and the silence surrounding it was systemic.
Building Support Through Action
Goodwin actively builds her platform through fundraising, education, and partnerships. She collaborates with community leaders, healthcare professionals, and faith-based organizations to expand access to resources and awareness. Her work emphasizes dignity, immediacy, and respect for families navigating loss.
She uses digital platforms to highlight families in need, normalize conversations about grief, and direct people toward meaningful action rather than passive sympathy.
“Purpose turns pain into impact, and visibility into responsibility,” Goodwin said.
Her long-term goal is to expand financial assistance, strengthen partnerships, and ensure that families facing pregnancy and infant loss are not left to navigate the aftermath alone.
“When we choose authenticity over silence, we create space for healing, hope, and change.” — Morgan Goodwin